Ptolemus has announced Triglav’s Drajv app, developed by Amodo as the best mobile insurance app in Europe. This is a recognition of the unprecedented UBI program success reaching every tenth driver in the country.
In Mobile Insurance Global study 2018, Ptolemus made an analysis of the insurance app strategies available on the market today, as well as a global UBI market projection. According to the study, the UBI market has been growing 34 percent annually in the last 3 years. Around 50 million drivers are using mobile insurance programs worldwide. Amodo projects with Triglav in Europe and AIG in Asia are among the top insurance apps.
Drajv drives growth on the regional markets for Triglav Insurance Group
Drajv app by Triglav, Slovenia was launched 3 years ago for its existing and potential customers. The goal of this program is to help all drivers, particularly young ones, to improve their driving skills and to save on their annual premiums. Triglav offers the UBI proposition with the TBYB model, providing a gamified experience to collect program benefits. Users need to maintain a score above 90 to collect maximum policy discounts.
On top of it, Triglav Drajv users are highly engaged using various customer engagement options. Models include creative badges, entertaining challenges, reward contests and friendly competitions between peer groups. Rewarding mechanisms are targeting different audiences: both young drivers and more experienced ones.
Access to various perks are included in return: driving a supercar in a safe environment, access to the exclusive sports events or paid highway vignettes.
Program goals
The goal of this program is to help all drivers, particularly young ones, to improve their driving skills and to save on their annual premiums. Triglav offers the UBI proposition with the TBYB model, providing a gamified experience to collect program benefits. Users need to maintain a score above 90 to collect maximum policy discounts.
On top of it, Triglav Drajv users are highly engaged using various customer engagement options. Models include creative badges, entertaining challenges, reward contests and friendly competitions between peer groups.
Rewarding mechanisms are targeting different audiences: both young drivers and more experienced ones. Access to various perks are included in return: driving a supercar in a safe environment, access to the exclusive sports events or paid highway vignettes.
Drajv app is recognized by its users as entertaining and engaging. For this reason, the app is rated with high scores 4 or 5 stars from more than 55% of total reviews on Play store.
This is rare among UBI apps and shows the way to other insurers. The program is set for further development in 2019., expanding its functionalities with some exciting additions yet to be announced.
About Triglav
Triglav is the leading Slovenian insurance company. The main strategic activities of the Group are insurance and asset management. At the end of the strategic period, they will be the leading provider of innovative and comprehensive insurance products and asset management in existing markets in the region of South-Eastern Europe.
About Ptolemus
Ptolemus Consulting Group is a fast-growing strategy consulting and research firm focused on the connected mobility world. In its 10th year of continuous growth, Ptolemus keeps developing its international team of strategy consultants and senior experts. They are specialized in the fields of ADAS, automation, telematics, insurance, automotive, fleet management, mobile telecoms, and electronic tolling.
About Amodo
Amodo is an award-winning insurtech company. Amodo Connected Insurance Platform enables insurance companies to create and brokers to place hyper-personalized usage-based insurance (UBI) products on the market. Amodo clients use its platform to gain strategic insights into customers' profiles, segment them into relevant groups and acquire profitable ones. Over the past nine years, this European insurtech launched close to 50 Connected Insurance projects worldwide with some of the leading companies such as AIG, Porsche Insurance, UNIQA, and many others. Amodo was named by Financial Times as one of the top 5 Insurtech companies globally, is a winner of a prestigious Digital Insurance Agenda Diamond Award in 2020, and has been named by Frost and Sullivan as the Best Practice Leader in the Usage-Based Insurance market in 2021.
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